banner books
 
<< Back             Poser >>
US judge rules Google monopolized online ad tech market
A US judge on Thursday ruled that Google wielded monopoly power in the online ad technology market in a blow that could rattle the tech giant's revenue engine.
The federal government and more than a dozen US states filed the antitrust suit against Alphabet-owned Google, accusing it of acting illegally to dominate three sectors of digital advertising -- publisher ad servers, advertiser tools, and ad exchanges.
It is one of two federal suits targeting Google that could ultimately see the company split up and curb its influence -- and part of a wider government push to rein in Big Tech.
The vast majority of websites use a trio of Google ad software products that together leave no way for publishers to escape Google's advertising technology, the plaintiffs alleged -- and District Court Judge Leonie Brinkema agreed.
"Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising," Brinkema said in her ruling.
"Google further entrenched its monopoly power by imposing anticompetitive policies on its customers and eliminating desirable product features," she wrote.
"In addition to depriving rivals of the ability to compete, this exclusionary conduct substantially harmed Google's publisher customers, the competitive process, and, ultimately, consumers of information on the open web."
The ruling will almost certainly be appealed, prolonging a process that could go all the way to the US Supreme Court.
Remedies under consideration
Online advertising is the driving engine of Google's fortune and pays for widely used online services such as Maps, Gmail, and search offered free.
Money pouring into Google's coffers also allows the Silicon Valley company to spend billions of dollars on artificial intelligence to remain relevant in the world of computing.
Publishers -- including News Corp and Gannett publishing -- complain that they are locked into Google's advertising technology in order to run ads on their websites.
Brinkema gave attorneys on both sides of the case seven days to submit a schedule for arguing their positions regarding what remedies should be imposed on Google.
Ordering Google to spin off its ad publisher and exchange operations is likely to be among the plaintiffs' proposals.
YEN
Nigeria Caught in the Tariff Turmoil
As the United States continues the global trade war with sweeping tariff hikes, Nigeria finds itself grappling with deepening economic uncertainty, caught in a storm it neither started nor
Liberia: Banking sector in crisis
Liberia’s banking sector has been declining since 2022, but new data in CBL’s 2024 report show that the decline has deepened under President Boakai. Monrovia, April 21, 2025: The Central Bank of Liberia’s 2024 Annual Report delivers a warning that cannot ignore: the country’s commercial banking sector is in sustained and worsening decline, Ambulah Mamey, &#8230;The post Liberia: Banking sector in crisis appeared first on Liberia news The New Dawn Liberia, premier
STAND plans nationwide protest for July
Advocacy group, STAND, announces a planned protest here to draw government’s attention to critical issues confronting the country. By: Naneka A. Hoffman Monrovia, Liberia, April 21, 2025 &#8211; The pro-grassroots advocacy organization, Solidarity and Trust for A New Day (STAND), announces plans to lead a nationwide peaceful protest in July. STAND says the planned protest &#8230;The post STAND plans nationwide protest for July appeared first on Liberia news The New Dawn Liberia,
Another Ponzi Scheme Shatters Lives
As thousands of Nigerian victims of the CBEX investment scam count their losses, Kayode Tokede captures the shock and the gnashing of teeth of gullible investors who walked their
Countries must 'make the best' of new multipolar world: IMF chief
Countries have no choice but to "make the best" of the fragmentation of the global economy by boosting ties with regional and like-minded countries, the head of the International Monetary Fund said in an interview
US judge rules Google monopolized online ad tech market
A US judge on Thursday ruled that Google wielded monopoly power in the online ad technology market in a blow that could rattle the tech giant's revenue engine. "Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising," Brinkema said in her